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in the 1936 summer Olympics in Nazi Germany, Adi Dassler, founder of the new German company Adidas, asked african American athlete Jesse Owens to wear his new running shoes during the events. Owens would agree and go on to win 4 gold medals.
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Fun Fact: in the 1936 summer Olympics in Nazi Germany, Adi Dassler, founder of the new German company Adidas, asked african American athlete Jesse Owens to wear his new running shoes during the events. Owens would agree and go on to win 4 gold medals.
Source
thestreet.com
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