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Terry Crews stated that Fox did not advertise Idiocracy due to Mike Judge allowing companies to pay for product placement and then making them appear unfavorable (Starbucks was portrayed as offering hand-jobs). The movie failed to make an impact in its limited release, but it earned more than 20 times its domestic box office revenue in DVD rentals.
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Fun Fact:
Terry Crews stated that Fox did not advertise Idiocracy due to Mike Judge allowing companies to pay for product placement and then making them appear unfavorable (Starbucks was portrayed as offering hand-jobs). The movie failed to make an impact in its limited release, but it earned more than 20 times its domestic box office revenue in DVD rentals.
Source
en.wikipedia.org
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