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that in 1983, Hasbro executives travelled to to the Tokyo Toy Show to look for new toys they could release in the United States. After finding a series of transforming robot toys, they teamed with Marvel Comics to create a comic book and animated series Transformers to sell the toys.

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Fun Fact: that in 1983, Hasbro executives travelled to to the Tokyo Toy Show to look for new toys they could release in the United States. After finding a series of transforming robot toys, they teamed with Marvel Comics to create a comic book and animated series–“Transformers”–to sell the toys.

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