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the backfire effect is a cognitive bias that causes people confronted with evidence that challenges their beliefs to reject that evidence, while strengthening the support of those beliefs. Presenting evidence which proves they’re wrong can backfire, and make their original stance even stronger.

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Fun Fact: the backfire effect is a cognitive bias that causes people confronted with evidence that challenges their beliefs to reject that evidence, while strengthening the support of those beliefs. Presenting evidence which proves they’re wrong can backfire, and make their original stance even stronger.

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